Your slow website is quietly
costing you enquiries

The numbers, briefly

Google's own research: bounce probability climbs about 32% when load time goes from one to three seconds, and it gets worse from there. For a business site, that translates directly — fewer people see your phone number. We've watched a Canberra tradie's enquiry rate double after we took his site from 5.8 seconds to under one. Same content, same business, faster site.

What's usually slow

The repeat offenders on Australian business sites: uncompressed phone photos uploaded straight to the page (we've seen 8MB hero images), page-builder stacks loading forty scripts for a five-page site, cheap shared hosting on the other side of the world, and third-party widgets — chat bubbles, review carousels, map embeds — each adding seconds.

The five-minute test

Open your site on your phone using mobile data, not wifi. Count the seconds until you can actually use it. If it's over three, you have a problem. For a deeper check, run PageSpeed Insights — anything under 70 on mobile deserves attention.

What to fix first

In order of impact: compress and resize images (often an instant two-second win), get on decent hosting with an Australian or nearby server, strip unused plugins and scripts, add caching. That covers about 90% of slow sites we see. The last 10% is structural — a theme or builder that needs replacing rather than patching.

When it's a rebuild

Sometimes a site is slow because of its bones — a page builder that can't be made fast. If a performance pass can't get you under two seconds, that's the honest answer, and a lean rebuild is usually cheaper than years of lost enquiries.