Website redesign that keeps
your rankings and your sanity
We redesign tired websites for Australian businesses — modern look, faster loads, better enquiries, with every redirect handled so Google doesn't punish the move. Redesigns from A$3,800.
Redesigns done properly
Most redesigns go wrong in the same place: pretty new site, rankings torched because nobody mapped the redirects. We treat a redesign as a migration, not a makeover. First we audit what's working — pages that rank, content that converts, links pointing in. Then we redesign around what to keep, and every old URL gets a proper 301 to its new home. 50+ redesigns over 7 years, and not one has lost its search traffic in the move. Typical timeline is 4–6 weeks.
Three ways in,
all fixed quotes
Visual overhaul of up to 6 pages, same structure, redirects and speed improvements.
Get a quoteNew structure and design up to 15 pages, content rewrite support, migration and SEO preservation.
Get a quoteMove platforms entirely — CMS change, full content migration, integrations rebuilt, managed launch.
Get a quoteHow a Website Redesign
project runs
Same rhythm every time — you always know what's happening and when.
Keep-list audit
We find what's already working — rankings, content, links — and protect it.
Structure map
New page structure plus the redirect map for every old URL.
Design
Figma mockups of the new look, built on the structure we agreed.
Build & migrate
New site built on staging, content moved, redirects loaded.
Launch switch
Old site swapped out, redirects live, analytics kept running.
Post-move watch
We monitor rankings and errors for 30 days after the switch.
Before and after
A few transformations — same business, completely different first impression.
How Website Redesign stacks up
against the usual options
| Smart Web Crafting | Big agency | Cheap template job | |
|---|---|---|---|
| Who you talk to | The people doing the work | Account manager relay | Whoever's online |
| Pricing | Fixed written quote | Hourly + change fees | Cheap upfront, costly later |
| Timeline | 4–6 weeks | Months | Fast then broken |
| You own the work | Full files + handover | Often licensed | Locked to a theme |
| After launch | Full redirect map — your Google rankings survive the move | Retainer required | Good luck |
Done in-house,
by people you'll meet
Redesigns are led by our senior designer with dev support for the migration — the pair who've done this 50+ times and know where the traps are.
Meet the teamWebsite Redesign —
asked and answered
Time for a fresh start?
Show us your current site and tell us what frustrates you about it — we'll suggest whether it needs a refresh or a rebuild.
Or call us directly: +61 2 8066 3819 · smartwebcrafting@gmail.com